Emoji is now a Universal Language…behind my other favorite Universal Language which is music. Don’t be afraid to incorporate Emojis in your Marketing Strategy as when it’s done right you can guarantee high level of engagement with these guys! Below are some examples of creative uses of Emojis that I created for clients this year.
WORLD EMOJI DAY – Yes, this is a real day and you need to be creative and celebrate it on social media. For LL Cool J I created a custom graphic created that reflected his brand and was fun for fans.
EMOJI MAP – For Steven Tyler’s album release we created a map that let fans share a corresponding emoji that went to their home state/country. Fans were asked to comment with theirs. This has been Steven Tyler’s most commented on Facebook post to date.
EMOJI SONG TITLE GAME – Refreshing old content with emoji’s is a great way to get shares and comments from fans. For Eddie Money I created a nostalgic but fun graphic to keep fans engaged in between releases and shows.
EMOJI GIVEAWAY – LL Cool J gives away Red Roses at his shows personally to fans, so for Valentine’s Day he commented to fans using the Rose emoji, essentially giving away digital roses.